Welcome to Display Box USA

Our story is the evolution of a vision. It all began with our founder, Eduardo Torbay, who started his career in the world of merchandising and retail display within his family’s solid business group in Venezuela. This company specialized in the manufacturing of commercial refrigeration equipment, supermarket carts, shopping baskets, and retail shelving.

From the very beginning, Eduardo and his family group, were pioneers in transforming the retail industry in Venezuela. More than 25 years ago, they introduced innovative strategic design techniques, computer-generated renderings, and, most importantly, category-based merchandising analysis. Their deep understanding of the retail environment and advanced manufacturing capabilities positioned them as industry leaders, setting a new benchmark for in-store brand communication.

One of their most significant achievements was introducing Plastival, a leading brand in injection-molded plastic racks, which became the market leader in this type of display solution.

In 2002, Eduardo Torbay expanded his professional experience by joining the multinational InBev as Trade & Shopper Marketing Leader, managing one of the world’s most important beverage portfolios. This role allowed him to see the other side of the industry—not just as a manufacturer and supplier but also as a client and shopper marketing strategist. During his tenure at InBev, he led high-impact promotional campaigns, events, and in-store brand activations, developing winning strategies that connected brands with consumers in powerful ways.

In 2007, driven by a clear vision and passion for retail innovation, Eduardo founded Shopper Shop, the first Shopper Marketing agency in Venezuela. From its inception, the agency developed two business units:

• Retail displays and in-store execution
• Strategic shopper marketing actions

This synergy allowed him to combine his expertise in manufacturing with his deep understanding of shopper behavior, positioning Shopper Shop as the leading agency in the Andean Cluster (Venezuela, Colombia, Peru, and Ecuador). The agency worked with major global brands such as SC Johnson, Coca-Cola, and Johnson & Johnson, among many others.

In 2010, Eduardo made a strategic decision to expand operations to the United States, establishing a display manufacturing facility in Coral Springs, Florida. Since then, he has worked with top global brands, supplying markets in Puerto Rico, Mexico, and other international regions, accumulating over 15 years of experience in retail across multiple segments and categories.

Between 2016 and 2020, he co-founded Wee-By, a shopper marketing agency focused on large-scale regional projects across Latin America, successfully executing impactful campaigns for major corporations.

In 2020, Eduardo decided to fully focus on his true passion: manufacturing high-quality retail displays. This led to the launch of Display Box, a specialized group exclusively dedicated to designing, fabricating, and executing innovative in-store display solutions.

Today, Display Box operates with state-of-the-art production facilities, a highly skilled design team, and advanced manufacturing platforms, allowing us to turn any concept into reality. Our capabilities extend across wood, metal, plastic, cardboard, and cutting-edge printing and manufacturing technologies, ensuring high-quality displays that enhance brand presence at the point of sale.

With over 25 years of experience, we offer our clients more than just products—we provide strategic guidance backed by proven expertise. Our commitment is to deliver innovative displays, premium materials, and solutions that exceed expectations, always within record time, helping your business achieve and surpass its goals.

Trust the experts in retail display. Trust Display Box.